Actually he probably was always in "campaign mode". However, he deemed this day, an anniversary of the shooting of Martin Luther King Jr to kick off the campaign officially (nice cheesy touch!).
Well, of course we want to "reach across the aisle" as it were, and help him get the message out! We understand he's proud of his record, and we share in his jubilation with the clip below! Watch the Messiah Most Miserable in all his dubious splendor! Click here if you can't see embedded video.