Monday, June 14, 2010

From Hyundai

A friend of mine forwarded to me a reply that he received from Hyundai's management regarding their ad that blasphemed the Mass.  I reproduce it below.

Hello and thank you for your feedback regarding Hyundai advertising.

Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled "Wedding" which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.

We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.

With appreciation,
Hyundai Motor America

There are two things I'd like to say about this.  First, Hyundai deserves a fair amount of credit for admitting their mistake and apologizing for it.  We can all recall other organizations that didn't have nearly the amount of decency to own up to offensive behavior.
Second, this does show that protests do work.  We can never allow ourselves to think, "my efforts make no difference" and to turn away.  Keep at it.

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